KEYWORDS
A word or phrase in the content of your web pages that matches the words and phrases users are entering into search engines as closely as possible.
KEYWORDS
By now every web marketer knows that each page of a website should target a well-chosen and researched keyword phrase While analyzing your content, search engines will put a higher importance on some parts of your post. Therefore, by placing your keywords into those specific places, it will help search engines better understand the topic of your content, and with that, your content can appear higher on search engine result pages (SERP) for the correct search queries. With a higher SERP ranking, you ensure that users can find your posts easily which will increase your organic website traffic.
A keyword is a term or phrase associated with a piece of content on a website.
“Single words or short phrases that represent the search queries that people use in a search engine. Website owners or marketers select keywords and use them to guide content creation and optimize their webpages as part of their SEO strategy.”
- Miss. Tabasum Sayyad
Long-Tail Keywords:
Long-tail keywords string together three or more words to create a more specific keyword phrase.
keyword research helps you understand the way your target audience might
describe and look for your products or
services. It also shows you how people ask for more information on your
topics when using a search engine.
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