Digital Marketing
Digital marketing is the use of digital channels to market products. Also known as online marketing.
Digital Marketing
Promotion of brands to connect with potential customers using the internet and other forms of digital communication
Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
“Specialization in enterprise, construction and building promotion, Flims and television industry.”
- Miss. Tabasum Sayyad
Promotion of brands to connect with potential customers using the internet and other forms of digital communication
Specialization in enterprise, construction and building promotion, Flims and television industry.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more. What is digital marketing?
B2B versus B2C digital marketing
Digital marketing strategies work for B2B (business to business) as well as B2C (business to consumer)
companies, but best practices differ significantly between the 2.
Here's a closer look at how digital marketing is used in B2B and B2C marketing strategies.
B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages.
B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase.
B2B decisions tend to need more than 1 person's input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand.
In practice, digital marketing focuses on managing different forms of online company presence, such as company websites, mobile apps and social media company pages, integrated with different online communications techniques introduced later in this explainer. These include search engine marketing, content marketing, social media marketing, online advertising, email marketing and partnership arrangements with other websites.
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